Mascots. The colourful characters that some businesses choose to use to help represent their brands are apparently being killed off in certain parts of Japan. In the remote village of Misato, Japan - their local mascot character, Misabo, must prove his worth. Or else.

Produced by: Christine Wong

Presented by: Richard Bradbury, Jeff Sandhu, & Audrey Raj

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  mascot,  Japan,  brand identity,